Avantea Embraces Change: A New Identity to Tell the Future of Equine Reproduction

With over 30 years of experience, more than 100 scientific publications, 8,000 mares treated, and 40,000 embryos produced, Avantea is a global leader in biotechnology research applied to equine reproduction. Today, this pioneering organization takes an important step forward in its evolution, unveiling a refreshed image, a renewed voice, and a new way of communicating its mission.

A bold new visual identity, a more direct tone of voice, and an authentic storytelling approach mark a significant transformation—one that reflects a clearer and more coherent expression of who Avantea is and where it’s headed. The launch of the newly redesigned website supports this shift, offering an intuitive browsing experience and up-to-date content designed to make the company’s expertise, projects, and services more accessible.

A Research Center Dedicated to Science and Animal Welfare

Avantea has developed and managed over 50 scientific research projects in collaboration with universities, research institutes, and veterinary clinics across Europe. The company’s contribution to the scientific community is evident in its results, which have helped redefine the standards of assisted reproduction in the equine field.

Avantea provides a wide range of advanced equine reproduction services, with a particular focus on the OPU-ICSI technique (oocyte pickup and intracytoplasmic sperm injection). Around this technology, a suite of complementary services has been developed to support breeders and owners in managing mare fertility.

Mares staying at the facility are welcomed into an environment specifically designed to minimize stress and ensure optimal welfare conditions, thanks to carefully planned spaces and highly qualified staff.

A Collaborative Model with a European Vision

One of Avantea’s greatest strengths is its innovative collaborative model, which involves more than 25 external partners, including clinics and veterinary professionals. This network allows breeders to access OPU-ICSI technology remotely, without needing to transport their mares to the central facility. It’s a logistical advantage that broadens access to advanced reproductive services while maintaining the highest standards of quality.

Clear Communication for a Forward-Looking Future

The rebranding and website redesign are more than just a graphic update—they represent a strategic choice: to communicate more clearly, modernly, and consistently who Avantea is today and what it aspires to be tomorrow. Avantea is a constantly evolving organization, combining scientific excellence, technological innovation, and a deep commitment to animal welfare. And now, it tells its story with a stronger, more recognizable, and transparent voice.

Avantea steps into the future with a new image, but the same passion and expertise that have made it a pillar of international equine reproduction over the years.

Visit the new website: https://www.avantea.it/

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