Equestrianism on the up in the Far East

Equestrian sports are continuing to grow in the Far East.
It all started in 2013 with the Longines Masters Hong Kong and since then things have gone from strength to strength while Olympic star Ludger Beerbaum has started a commercial activity with Asia.
FEI meanwhile have also started to increase their role and have announced a new partnership with China National Sports International – a sports entertainment company aimed at promoting the sport in China.
FEI and CNSI will be launching in 2018 a wide scale promotion campaign involving e-commerce and social media activities to boost interest. For more see here: www.fei.org
photo: The Fédération Équestre Internationale (FEI), the world governing body for equestrian sport, has announced a brand new partnership with China National Sports International (CNSI), a sports and entertainment company that specialises in equestrian sports in China. Pictured left to right: Sun Liming, Executive Director of China National Sports International with FEI President Ingmar De Vos. (FEI/Yuanpu Xia)
Marzia Cucchetti