TOSCANA ENDURANCE LIFESTYLE 2018 MADE A QUALITATIVE LEAP HORSES AND RIDERS FROM ALL OVER THE WORLD AND DRIVING FORCE FOR THE EC

The San Rossore’s event consolidates its values with a turn over of 12,3 million euro, and creates further conditions for the development of relations between Pisa and the United Arab Emirates, as demonstratedfrom the acquisition of 25% of the majority shares of Toscana Aeroporti by the sovereign fund of DubaiPISA – Toscana Endurance Lifestyle 2018, which ended last week at the Hippodrome of San Rossore, has made a qualitative leap. It confirmed to be one of the most important Endurance event and at the same time has further developed its potential for what concerns the ability to promote international relations and development opportunities for the regional economy.The budget of the fourth edition demonstrates this. We are talking about a turn over of 12.2 million of euro, that Toscana Endurance Lifestyle 2018 was able to generate with the direct benefits connected to the 22,530 overnight stays in accommodation facilities.It was not enough.  In fact at the eve of the Toscana Endurance Lifestyle 2018 – the 25th of August –  the financial transaction for the acquisition of 25% of Corporación America Italia, a leading shareholder of Toscana Aeroporti,  which manages the airports of Florence and Pisa, has been officialized by a subsidiary of Investment Corporation of Dubai, a sovereign investment fund of the Government of Dubai whose chairman is Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and ruler of Dubai.
Toscana Endurance Lifestyle is reinforced: this is demonstrated by the first figures in the financial statements, but also by the solidity of the relationships between Pisa and Dubai, witnessed by the presence – for the fourth consecutive year in San Rossore – of His Highness Sheikh Mohammed Bin Rashid Al Maktoum.
Gianluca Laliscia, CEO and chairman of sistemaeventi.it comments: “His choice to directly follow the FEI Meydan Endurance Championship for Young Riders & Juniors  and the H.H. Sheikh Mohammed Bin Rashid Al Maktoum Italy Endurance Festival, which he want to continue to promote Endurance worldwide, ​​represents for us the confirmation of the goodness of the path we have decided to undertake for the past four years together with the Tuscany Region, Tuscany tourism promotion, the Municipality of Pisa, the Chamber of Commerce of Pisa, Alfea and the Regional Park Migliarino San Rossore Massaciuccoli with whom, assisted by Meydan and Azizi Developments, we are committed to the development of this territory “.
A great event that gives the opportunity at the excellence of Tuscany to grow up and meet emerging markets as Dubai an Arab United Emirates. It is not a case that already in October 2015, the ambassador of the United Arabic Emirates in Italy, Saqer Nasser Ahmed Abdullah Alraisi, took part to a meeting in which he had the opportunity to appreciate the quality and potentialities of the universities of Pisa, the Hippodrome and of the airport “Galileo Galilei.“Sport e international relationship are two sides of the same coin that Pisa and San Rossore will keep on developing.It is not a case, in fact, that the curtain’s just come down, and they are already working to the FEI World Championship for Young Riders and Juniors and the FEI Young Horse World Championship 2019, before of the greatest Endurance event: the Longines FEI World Endurance Championship 2020.