Guidolin: Tradition, Research and Innovation in Equine Nutrition

In the equine nutrition sector, attention to raw material quality and scientific research has become essential. Within this landscape stands Guidolin, an Italian company with a long tradition in cereal processing for animal nutrition and now partner of Horseshowjumping.tv

To better understand the company’s philosophy and development, we interviewed Paolo Giacomazzi, Sales Manager Italy of Guidolin.

A Company Born from Cereal Processing

Guidolin’s roots lie in the Vicenza area, specifically in Piazzola sul Brenta, where more than forty years ago the company began working in the cattle sector, closely linked to dairy production.

“The company was founded on the transformation of cereals to create products that are more digestible and easier for animals to assimilate,” explains Giacomazzi. “Initially, we focused mainly on cattle nutrition, but over time we moved closer to the equine world, developing specific nutritional solutions.”

The shift toward equine nutrition was driven by the evolving role of horses, which have increasingly become high-performance athletes rather than working or pasture animals.

The Concept of Balanced Nutrition

One of Guidolin’s flagship products is Wafer Fioc, created to provide a complete and balanced feed that is practical and consistent.

“We developed a product that combines polyphyte hay and cereals into a single compact block, ensuring balanced nutrition and controlled daily intake,” Giacomazzi says. “Even back then, we understood how consistency in feeding was a major benefit for the horse.”

The company’s philosophy is built on a clear principle: feed quality directly impacts health, performance and overall well-being.

Raw Materials and Supply Chain Control

Careful selection and analysis of raw materials represent a cornerstone of Guidolin’s production process. Each ingredient is tested before processing, with special attention paid to toxins and starch quality.

“The only way to control toxins is by analyzing cereals before they are processed,” Giacomazzi explains. “Our thermo-flaking process transforms starches without degrading the feed, making it more digestible and easier to assimilate.”

This method helps reduce gastric stress while improving nutritional efficiency.

The Evolution of the Sport Horse

Over recent decades, the role of horses has significantly changed, bringing new responsibilities for owners and stable managers.

“In the past, horses living in the wild naturally searched for what they needed for their well-being. Today, when a horse is stabled, it is the owner who must have the knowledge to choose the right feeding program,” says Giacomazzi. “Constant research into high-quality feed is essential to support top-level athletic performance.”

Phytotherapy and New Nutritional Approaches

During the last ten years, Guidolin has expanded its research by developing phytotherapeutic feeds in collaboration with universities, veterinarians and technical experts.

“We produce feeds that support horse well-being without being pharmaceuticals or supplements,” Giacomazzi states. “These products can be administered for long periods, helping to manage various conditions.”

Research has led to the development of feeds designed to support the immune system, reduce stress, assist respiratory health and help manage inflammatory conditions.

Allergies and Emerging Health Challenges

Allergies and intolerances are becoming increasingly common, not only in humans but also in animals.

“These problems can be even more frequent in animals because they consume raw materials directly exposed to environmental contamination,” Giacomazzi notes. “Horses cannot choose what they eat. The quality of their feed depends entirely on the knowledge of the people managing them.”

Education as a Core Mission

Beyond production, Guidolin places strong emphasis on education and information sharing within the equestrian industry. The company actively collaborates with universities, veterinarians, students, professionals and horse owners.

“For us, the final customer is not the horse owner, but the horse itself,” Giacomazzi concludes. “That is why we focus on spreading knowledge about nutrition. Education means improving the horse’s well-being in a concrete way.”

The partnership with Horseshowjumping is built on these shared values: promoting horse welfare, supporting equestrian culture and encouraging scientific research applied to nutrition.

© Rights Reserved.

Contenuto sponsorizzato.